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The Second Annual Automatic Door Day

Blog 7, February 2022

Ever heard of the “sophomore slump”? Typically used in the music business, it describes the circumstance in which an artist is unable to successfully follow up a wildly popular first album. Does anyone remember the Knack’s second album? What’s Gotye been up to since “Somebody That I Used to Know”?

Drawing a blank? That’s the sophomore slump for you.

Why are we bringing this up in an automatic door blog? Because we at AAADM were determined to avoid the sophomore slump with the second annual observance of Automatic Door Day.

The first ADD was observed last March 19. It was a huge success, with many lobbying to move the fireworks displays normally reserved for July 4 to March 19. OK, we’re making that up. But it still was an event embraced by large segments of those of us in the automatic door industry.

This year, we made a concerted effort to expand our message and add more humor to reach even larger audiences. You’ll be seeing the fruits of our labor across social media platforms any day now — if you haven’t already.

We’re having a little fun, but always in the name of spreading a serious message. After all, automatic doors provide major benefits to society at large. First, they provide universal access to public buildings for people with mobility issues and other physical differences. Second, they give the general public touch-free access to buildings in a world where this has become a public health issue.

Automatic doors improve lives. And by helping prevent the spread of germs, they can help save lives, too.

That’s on top of the obvious benefit, which is the amazing convenience afforded by automatic doors and their unequaled sense of hospitality.

For manufacturers at the heart of our industry, we encourage you to rally around these messages of access and touch-free entry — using our content, adapting it for your company, or creating your very own content.

So what will your team talk about? We want architects, builders, facility managers, and building owners to be aware of automatic doors. We want them to specify automatic doors in their building plans, and install them in their existing buildings. Use this national Automatic Door Day to remind these key audiences, and the public, what makes automatic doors so great.

You do your part and AAADM will also keep communicating and celebrating the day as part of an ongoing awareness campaign that emphasizes messages that go beyond product. Working together, we can make the second Automatic Door Day the biggest one of all. And create something to build on for year three.

By the way, the Knack’s second album was titled “...But the Little Girls Understand.” Who knew?


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